Our Mission

Our mission is to partner with organizations, government, parents, and youth to reweave the fabric of society, one conversation at a time.

Our Vision

Family members are connected to each other and to the larger community, intentionally building interdependence, social harmony and belonging so that everyone receives what they need to thrive. We seek to leave a more equitable, sustainable, harmonious, and peaceful world for all children and generations to come.

Our Purpose

We use empowered engagement in everything we do, encouraging people to surface solutions from their own wisdom, build from their own experiences, assist each other through peer-to-peer support, and become leaders in their families and communities. We are committed to shifting power dynamics in human services, promoting justice, eliminating systemic racism, and co-creating with the people who our products and services are intended to assist.

BSF Family Values

  • Love

    Empathy, kindness, and patience are hallmarks of our approach to achieving wellbeing, healing and peace. Our value of love, starting with self-love, causes us to feel compassion and appreciation for everyone we encounter and allows us to have heart-to-heart connections and hold space for transformation.

  • Equity

    We are committed to creating an inclusive and just environment where diverse economic, social, political, racial/ ethnic, LGBTQIA+, and religious identities are honored and respected. We recognize the profound importance of lived experience and expertise, valuing them equally alongside formal credentials. Our approach to equity involves actively dismantling barriers and challenging systemic inequities, ensuring that everyone has the opportunity to thrive. We strive to amplify marginalized voices and perspectives, fostering a culture where all individuals can contribute fully and authentically to our collective success.

  • Collaboration

    True collaboration is working together to have a collective impact that benefits everyone involved. Part of this value is inclusion—for us, every perspective is welcome, every voice is valuable for advancing the work. We nurture relationships as the main vehicle for achieving our goals.

  • Excellence

    We are dedicated to fostering a culture of openness, authenticity, and continuous growth. We believe in embracing change with a creative and adaptable mindset, allowing us to meet emerging challenges and opportunities with confidence. By committing to high standards in our work and interactions, we strive to continually learn, evolve, and excel in everything we do.

  • Spirit

    We pay attention to the spirit of things; the energy of them. Because of this, we are attentive to synchronicity, understanding that processes that involve people are organic and often non-linear. We seek to go where the positive energy is and to move forward building on strengths to realize abundance and prosperity. We understand Spirit to be the foundation of everything—including family—and we aspire to know our fundamental connection to all that is.

Be Strong Families Values in Action

We’re proud of who we are and the work we do. Here’s a quick breakdown of what we’re all about:

  • WHO

    We are parent leaders, social justice advocates, child welfare experts, early childhood development professionals and community organizers.

  • WHAT

    We promote vitality, healing and self-growth to prevent violence and oppression.

  • WHERE

    We do our work wherever there are vulnerable families and communities.

  • WHEN

    We do our work when enlightened people engage us to partner with them to counteract the negative effects of trauma, poverty and oppression.

  • WHY

    We believe that promoting vitality builds stronger families which lead to stronger communities with less violence.

  • HOW

    We use empowered engagement to develop programs, workshops, trainings and technical assistance that nurture the spirit of family and prevent violence and oppression.

Be Strong Families Strategic Plan 2020-2025

Our strategic plan was co-created over a period of 18 months by more than 100 national stakeholders using an Appreciative Inquiry process. Click here to download as a PDF.